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Introduction by Ela Kagel to The Identity of Cultural Enterprises

Introduction by Ela Kagel to The Identity of Cultural Enterprises

Each great brand needs its own culture for identity formation. Do cultural projects analogously have to become a brand too in order to attract a larger audience?

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Ela Kagel

transmediale e.V., Gerichtstr. 35, D-13347 Berlin
+49 (0)30 959 994 231, info[at]transmediale.de

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